Simon & Schuster
Fordham University
I chose to discuss the typography of these two websites because of their font choices to represent what are very traditional (book publishing and higher education) organizations.
I found that the combination of Serif and Sans-Serif fonts in the Simon and Schuster website helped to establish a hierarchy of information, conveying road signs to guide the visitor:
The headline and section fonts repeat the font of the Simon and Schuster logo, creating a guiding continuity. The clear and simple San-Serif fonts in the book listings give the necessary information while not interfering the books, which are the stars of the website:
I was interested in the Fordham University website because the school had recently decided on a rebranding, which meant changing the font and appearance of the school logo:
Here's the "old" logo:
And, here's the new look:
Both the Simon & Schuster and Fordham websites make effective use of type by relying on their logos to provide a consistent structure for display type, while using clear sans-serif type faces to convey the main content of the pages.